Coats and outerwear for people who value quality, personal style, and a strong presence — made with premium craftsmanship and a modern point of view.
Explore the collectionShooq is a modern Armenian outerwear house for women and men who value quality, style, and a strong personal presence. Coats with the character of a luxury piece, made to be part of how you present yourself to the world.
Our craftsmanshipClean lines, honest materials, and one red detail. Outerwear that makes an impression without raising its voice.
Every Shooq piece is developed with attention to cut, fabric, and finish — chosen to hold its shape season after season. Refined without being formal. Confident without being loud.
